Corporate Profile

CNI Holdings Berhad is principally an investment holding company and provides management services to its subsidiaries.

• CNI Holdings Berhad
• CNI Enterprise (M) Sdn Bhd ("CNIE")
• Exclusive Mark (M) Sdn Bhd ("Exclusive Mark")
• Q-Pack (M) Sdn Bhd ("Q-Pack")
• Creative Network International (S) Pte Ltd (subsidiary of CNIE)
• Symplesoft Sdn Bhd (formerly known as Key Elite Sdn Bhd) ("Key Elite")
• Symplesoft eSolutions Sdn Bhd (subsidiary of Key Elite)
• Infuso Sdn Bhd ("Infuso")
• Regal Effect Sdn Bhd (subsidiary of Infuso) ("Regal Effect")
• Lotus Supplies Sdn Bhd
• Investment holding and provision of management services.
• Multilevel marketing of health care and consumer products.
• Manufacturing, trading and packaging of all kinds of foodstuffs and beverages.
• Manufacturing, trading and packaging of household and personal care products.v
• Multilevel marketing of health care and consumer products in Singapore.
• Provision of IT services outsourcing and e-commerce.
• Provision of software and e-commerce solutions
• Operation of food and beverage outlets, namely Pick n' Brew.
• Operation of food and beverage outlets, namely Otak-Otak Place.
• Trading of industrial materials.

As one of the leading multilevel marketing companies in Malaysia, CNI Holdings Berhad has established its footholds since 1989.

Proud to be wholly Malaysian, CNI started as Homca Chemical Sdn Bhd and changed its name to Forever Young Holdings Sdn Bhd in 1991. Due to a restructuring in 2002 and subsequently a corporate exercise in 2004, it took its present name, CNI Holdings Berhad. In August 2005, it was listed on the Main Board of Bursa Malaysia Securities Berhad.

Founded by three bold entrepreneurs – Dato' Koh Peng Chor, Tan Sia Swee and Law Yang Ket, the path to success has been challenging. From a small double storey shoplot to what it is today, occupying an industrial plant space of 16,314 square metres, CNI has grown steadily and consistently.

Under their stewardship, the company ventured into Brunei and Singapore besides aggressively building its network locally, presently its distribution centres totaled at 65 and its sales points amounts to 83.

Moving well ahead, it expanded into manufacturing. Now, 70% of CNI products are manufactured through its wholly-owned subsidiaries namely Exclusive Mark and Q-Pack.

Recently, the Group expanded its business portfolio to include retail food and beverage which carries the brand name of Pick n' Brew and Otak-Otak Place under its two subsidiaries, Infuso and Regal Effect.

Key Elite which was primarily dealing in e-commerce, now also provides IT services for better centralization of resources within the Group. Its name has also been changed to Symplesoft Sdn Bhd.

To ensure the success of our entrepreneurs, CNI has a range of products that enhance its corporate mission of providing quality products and services to assist in enriching the lives and welfare of each CNI member. Over 200 products under 5 categories such as nutritional and health, personal care and cosmetics, food and beverage, auto care and lastly, household, are available to provide complete solutions to meet its consumers' daily lifestyle requirements and health concerns.

Armed with its vision to be the most innovative, dynamic and caring network marketing company in the country, CNI relentlessly seeks to upgrade its services and products while not forgetting the environment and the community at large.

Exclusive Mark and Q-Pack have been accredited with GMP (Good Manufacturing Practice) standards and ISO 9001:2000 certification, while much research and development (R&D) have and are being carried out with various laboratories and research institutions to further improve existing CNI products.

Yayasan CNI, CNI group's charity arm, has supported various local and international charity projects besides carrying out its own programmes. 52,000 children has also benefited from its Children Education Fund.

As CNI group moves forward with time, it will continue to enrich its members and build people through healthy living and its Ants' values – Caring, Positive, Initiative, Humble, Creative, Communicative, Teamwork, Discipline, Commitment & Productive.